Mid day

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About Mid day

MiD DAY is a part of Jagran Prakashan Ltd (JPL) – India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.

Problem

  • Being a leading news publishing platform Mid day was lacking online presence in terms and hence was lagging behind user base.
  • They want to expand their audience reach across various digital and mobile platforms.
  • Utilise their generated content across their portals via API’s.

Solution

  • We provide Mid day with new CMS architecture which would enable them to easily make updates in the the portal.
  • A complete facelift has been provided which is much faster than previous interface
  • Mobile applications were designed to deliver content across various platforms.
  • API engine has been designed to create an API which would produce the desired output in much lesser turnaround time.

CUSTOMER

Mid Day

What we did

Counsultancy / Strategy / Social / Digital

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