Gujarathi mid day

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About Mid Day

MiD DAY is a part of Jagran Prakashan Ltd (JPL) – India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.

Problem

  • Gujarati mid day is a newly launched publishing unit facing problem with their digital strategy.
  • With a strong publishing background they wanted to have a portal and mobile presence.

Solution

  • We propose a design to cater to their needs. Design was professional and user appealing.
  • Design also had a large scope for advertising purposes which was created on demand from Mid day team.
  • A CMS based architecture was designed to upload content news.
  • The generated content was then accessed via API’s engine to provide content to Jagran web portal.

CUSTOMER

Mid Day

What we did

Counsultancy / Strategy / Social / Digital

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